walking the other day I was hallucinating Moncloa in front of a huge poster that involved a giant facade of turquoise in the center is a huge gift package topped by a loop red. At first I did not read what it was, and I thought it was the typical advertising Corte Inglés (I thought "why hoarders, these guys from El Corte Ingles! Have a whole building in Argüelles, a few blocks later, and are dedicated to surround an entire building also Moncloa ...). Then I saw the little sign amarillito accompanying ministerial campaign and I noticed more in the message of yore: it was a brain-washed by the Ministry of Culture whose slogan says: "Culture is something that envelops everything. These Christmas gift culture. Buy Internet culture is easier. "
This stupid and pointless campaign of our exalted Ministry of Culture (also represented by our sublime "stew ) then jumped to Internet advertising, radio and TV. In general, almost all institutional campaigns seem Mandango genuine or a pamphlet to mismísmisimo propaganda that Goebbels blush (and if not, remember these Obraz of art as that of the "no no not fuck with a condom and I deserve a slap" to quote some of the most recent) but it strikes me especially the livers.
As lately I'm immersed in language issues, my first thought on seeing her was that the language is incredible: it can reveal the intention of the person without them realizing it. What can acquire different meanings as the same word as used by whom?
Let's say the "culture", that word so abused and so maleada lately. As we see at the Royal Academy, the term comes from growing (it is certainly ironic that a word that seems to elevate those who argued in two feet of soil has such deep roots and agriculture as a simple potato) and the first sense refers to "the development of critical thinking" (what a laugh, just thinking about the stew and his minions esgaélicos, me baby!), the second definition tells us about lifestyles, customs, art, science, industry and society .. . but our precious dictionary-reference authority says nothing about "something that is paid pa a bunch of smart-ass self-baptized 'creators' are lined the kidney.
Consider the phrases of the campaign for a moment:
- "Culture is something that envelops everything," which basically means: "We have no fucking idea what is the culture: as shame, we do not know, or have known, nor probably ever get to know her. You only want to make clear that we, on behalf of the Ministry so groovy to us play, we go right to the saucepan and put us out of the canon where * ono.
- "This Christmas gift culture," or what is the same: "We've seen that people stop buying grassland crayfish or what is third, so we urge you imperatively the moral superiority that we have been granted, the average English citizen, to give us gifts this chilly little money to us and our buddies from the cocoon SGAE and everyone is made to call himself 'creator'.
- The third is the best of all: "Buy Internet culture is easier." This basically amounts to saying: "We have Contao that any pirates that plague Internet users who are low in cold blood our movies / songs / books as mega-Chachi with a simple click. Do please not be a pirate and pay for what you download. "Moreover, it is abundantly clear pa add the verb that matters most of all the cartel: BUY. Do not go thinking they say: read more listening to music, go to the movies. No. You say: PAYO, buy the shit that produces (or produce my friends and business associates). By joining the verb "buy" to "culture", make the latter acquires a very specific meaning that churn the stomach to Rimbaud and Verlaine (even more than the absinthe), and even Captain Alatriste: everything they do not buy, my friend, not acquire, in what you do not let the Euro, is not the culture that interests us and we are not going to worry about anything beyond what we fill their pockets.
while I am afraid and ashamed to have a minister of culture that has nothing do with what anyone would consider culture capitals, to lie to the poor composer Mozart and wallows in his grave, which to his credit include moralizing bodriacos for idiots like "Mentiras y gordas " ... In short, Cervantes makes to give hives and we will make it absolutely humiliating position as touch him leave home and report to the Europeans (which is of course also have its own, but seem to Sarkozy and Berlusconi minor ailments, so they have to non-compared to parental ignorance.) I do not want ministers of culture to think that Sara is a great painter Wizard and do not blush to say (and still climbing positions) Dona Sindescargas I do not want to receive the pin, to demonstrate its supine ignorance every time he opens his big mouth in public life salary of minister, democracy should not happen because anybody else who can read it just to be Minister of Culture. .. Damn! It seems illogical that a charge as serious as it sounds to be occupied without a minimal culture clowns (pun intended) damage our country, our culture, the image of women in high positions and makes the baby Jesus mourn , hala.
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